Vietnam Online Food Delivery Market Size, Share & Growth 2025-2034

The Vietnam online food delivery market is rapidly transforming the country’s urban lifestyle. As more people turn to digital convenience, this sector is seeing unprecedented growth driven by changing consumer habits, rising smartphone penetration, and a young, tech-savvy population. With busy work schedules and increased disposable incomes, Vietnamese consumers prefer ordering meals online rather than cooking at home or dining out daily. This trend is amplified by the expansion of user-friendly mobile apps and promotional offers, making online food delivery an essential part of modern living in Vietnam’s bustling cities.

Insightful Outlook by Expert Market Research

Reliable insights from Expert Market Research show that the Vietnam online food delivery market is primed for substantial development as urban consumers increasingly embrace digital convenience. With more mobile-first strategies and innovative delivery methods, this sector is expected to witness more players, broader service coverage, and evolving customer preferences that continue to shape the future of dining in Vietnam.

Vietnam Online Food Delivery Market Size

The size of the Vietnam online food delivery market is poised for remarkable growth. As of now, it is on a strong trajectory and is expected to grow at an impressive CAGR of about 24.00% during the forecast period of 2025 to 2034. This exponential rise reflects Vietnam’s increasing urbanization and the surge in internet connectivity across the country. As both established players and new entrants expand their reach, the market’s revenue pool is widening. From major cities like Ho Chi Minh City to emerging urban areas, more restaurants and cloud kitchens are joining delivery platforms, boosting the industry’s total transaction volume.

Vietnam Online Food Delivery Market Trends

Several key trends are shaping the future of the Vietnam online food delivery market. Firstly, there’s a notable shift toward mobile app ordering, with more customers preferring the convenience of placing orders through dedicated applications instead of phone calls or websites. Additionally, there’s a rise in demand for diverse cuisines—beyond traditional Vietnamese fare—driven by the increasing popularity of Western, Italian, and South Asian options. Consumers are also becoming more conscious about food quality, packaging, and sustainability, pushing companies to adopt eco-friendly practices and improve service standards. Promotions, loyalty rewards, and influencer marketing are further fueling online order volumes.

Vietnam Online Food Delivery Market Opportunities and Challenges

Vietnam’s online food delivery sector offers abundant opportunities for growth but also faces several challenges. On the opportunity side, the expanding middle class, young demographic, and continuous improvement in digital payment infrastructure support further market penetration. Emerging technologies like AI-driven delivery logistics and drone-based delivery pilots could redefine speed and efficiency. However, the market grapples with challenges such as intense competition among local and international players, concerns over food safety, and logistical difficulties in remote areas. Balancing cost-effectiveness with customer satisfaction and sustainability remains a hurdle for companies aiming for long-term dominance.

Vietnam Online Food Delivery Market Segmentation

• Breakup by Order Mode
  • Online
  • Offline
• Breakup by Online Order Method
  • Mobile Application
  • Website
• Breakup by Cuisine
  • Vietnamese Cuisine
  • Western Cuisine
  • Italian Cuisine
  • South Asian Cuisine
  • Others
• Breakup by Region
  • Southern
  • Northern
  • Central

Vietnam Online Food Delivery Market Growth

The Vietnam online food delivery market is experiencing robust and sustained growth. The impressive CAGR of 24.00% from 2025 to 2034 underlines just how quickly this sector is expanding. The market’s growth is fueled by widespread smartphone usage and improved internet connectivity, which makes online ordering seamless and accessible to millions. Moreover, the COVID-19 pandemic accelerated the shift in consumer behavior towards home-delivered meals, and this habit has persisted even post-pandemic. As new restaurants join platforms and cloud kitchens increase, more choices, competitive pricing, and quick delivery options continue to boost market adoption nationwide.

Vietnam Online Food Delivery Market Forecast

Looking ahead, the Vietnam online food delivery market is projected to maintain its impressive momentum. Between 2025 and 2034, the market is expected to expand steadily at a CAGR of 24.00%, driven by technological advancements, partnerships between restaurants and delivery platforms, and increasing demand for convenience. Companies are investing heavily in AI-enabled delivery tracking, personalized recommendations, and automated kitchens to meet growing consumer expectations. The forecast indicates that even smaller cities and towns will witness greater penetration as companies widen their networks. This means more variety, faster deliveries, and enhanced customer experiences in the coming years.

Competitive Analysis

Key players in Vietnam’s online food delivery industry are continuously innovating to capture market share.

Vietnam MM Co., Ltd leverages extensive partnerships with local restaurants to expand its delivery footprint.

Foody Corporation stands out with its popular Now.vn platform, providing fast delivery and diverse cuisine options.

Other competitors are enhancing digital interfaces and expanding logistics to keep up with consumer demand and stay ahead in this competitive landscape.